When Esther Hallam welcomed her daughter Nar in the world, she faced a call for trusted brands that offered high -quality, organic infant nutrition in the US
Although it is available for almost 160 years, the quality of infant nutrition in the US is still missing, they believe. Many manufacturers decide to reduce milk reduction costs, allowing them to add oils to meet nutritional requirements. Several formals contain palm oil, soy and corn syrup, which is not recommended for infants due to their potential health risks.
For example, research has combined corn syrup with an increased risk of obesity, while showed that palm oil reduces calcium and fat absorption.
“I strengthened the fact that there was a good, organic infant recipe that I believed I wanted to feed my daughter in the United States, the first world country,” said Hallam TechCrunch.
Over the past seven years, Hallam has been developing its own organic, whole grain baby nutrition from scratch, with the help of scientists and children’s nutritionists.
Today it is the official launch of Nara Organics, which meets European and American safety standards and is registered by the FDA and USDA certified. Most importantly, the formula is free of palm oil, soybean, corn syrup, maltodextrin and genetically modified organizations (GMO), which provides a clean opportunity for parents to make their children with the best possible ingredients.
Organics Nara Organics claims that it has the highest percentage of milk fat of any formula sold in the US, it also has the lowest percentage of plant -based oils, because the use of whole milk means that where it is necessary to achieve the correct fat content. The list of components in the package included “organic racing oil mixture” composed of organic sunflowers, coconut and rapeseed oils that provide essential fatty acids that support healthy development.
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Although there are several brands with organic forms such as Bobbie and Byheart, these products are made in the US
Nara Organics, on the other hand, not to produce its formula in American devices, potentially because of the previous from Cronobacte contamination, a embryo that can survive in dry foods. In recent years, there has been an immense memory of the infant recipe associated with Cronobacter’s focus.
That is why the company prefers the production of its formula in Germany, which will become a birthplace of powder infant nutrition.
The main marketing director of Meika Holender explained TechCrunch that the company’s production partner uses technology “that does not exist anywhere else in the world,” she said.
“The critical piece of infant recipe when it comes to its durability is how much oxygen gets into power, that you are sealing it. So if you go to the US facilities, they are open. When you fill, preserve and bake the can, only in the device.
Nara secured a total of $ 32 million from AlleyCorp, BBG Ventures, Corazon Ventures, Gingerbread Capital and Torch Capital. In addition, the company has attractive attention from high -ranking famous investors, including Serena Williams, actress “Jane Virgin” Gina Rodriguez and the creators “no one”, Erin and Sara Foster.
Nicky Hilton, a fashion designer and philanthropist, is also an investor and advisor.
“I was breastfeeding all my three children, but they also had a formula,” Hilton told us. “Every child and parent are different and not all mothers are able to breastfeed for medical, physical or personal reasons. I think there is so much judgment and unnecessary breastfeeding … It is really exciting to be part of an innovative brand that disrupts the child’s market.”
With this support, Nara Organics could be published as a key player on the organic recipe market, which in 2023 was awarded approximately $ 20.7 billion and is expected to reach $ 37 billion by 2032.
The formula is now available for purchase on the company’s website. Customers can choose a $ 36 start pack that contained 2 cans. Alternatively, they can register for fraud that brings 4 or 6 cans every 4 weeks, price for $ 136 or $ 243, appropriate. Each can produce about 25 4-off bottles.
It can also be purchased through the free mobile application of the company that Hallam launched in 2018. The application is designed to help users monitor the basic aspects of infant care, included monitoring the baby’s feeding time, keeping wet and polluted diapers and tracking time.
As part of its launch, the company deals with more than 1,400 cans of infant foundation, a non -profit organization that works to end multi -generation poverty by providing costs and services to parents and carers with insufficient source.
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